lavera - "The true"

lavera Naturkosmetik – from latin „la vera” meaning "the true" – has been founded by Thomas Haase, a visionary man who turned his own life’s story into his mission. Suffering from neurodermatitis since his early childhood, he started already in his youth to look for alternative skin-care solutions and developed first care products for his own highly sensitive skin. Already in 1987, he founded the company Laverana and introduced the brand lavera to the market.

lavera is against animal testing
“Organic for everyone & natural cosmetics for everyone“ – but not at any price!

lavera natural cosmetics will stop exports to China until freedom from animal testing has been introduced.

For us everyone has the right to natural body and beauty care. For this reason, lavera sees itself as a natural cosmetics brand which actively shapes and expands the market: everyone on this earth should have the possibility to take care of himself with certified and highest-quality natural cosmetics.

lavera is against animal testing!

As the manufacturers of verified natural cosmetics, we are against animal testing and have never instructed such. We make sure that only ingredients are used which are known and registered. * The EU Cosmetics Regulations demands verifications for general offers. Therefore we have documented effectiveness and compatibility since the existence of the brand lavera in co-operation with testing persons or through testing institutes.

Freedom from animal testing in China!

The path-breaking freedom of animal testing in Europe came into force on 11 July 2013 but was unfortunately not implemented worldwide. Amongst other places, not in China, which has only now adapted its registration regulations (incl. the envisaged animal testing) and therefor has come under criticism worldwide.

As “natural cosmetic for all providers“, it is our vision and our goal that every person worldwide should have the opportunity to take care of him/herself naturally.

This principle is binding for us and part of our company philosophy. For us, people in China also have the right to natural personal hygiene. Therefore, we had decided on export to China.

lavera natural cosmetics has resolved to stop further deliveries to China WITHOUT DELAY!