If You Care kitchen and household products are carefully and deliberately crafted to have the least environmental impact and the lightest carbon footprint possible, while at the same time, delivering to the consumer, the highest quality and most effective results.

If You Care was conceived of as a brand of environmentally friendly kitchen and household products.

The first If You Care products were unbleached coffee filters, and they were launched in 1990. These were the first unbleached coffee filters in the U.S.

Parchment Baking Paper and Baking Cups soon followed. All of the paper products were unbleached and totally chlorine-free.

In 2004, the very first Aluminum Foil made from 100% recycled aluminum was launched. This product featured a 95% energy savings compared to conventional aluminum foil. Heavy Duty Aluminum Foil for grilling and barbecuing, also from 100% recycled aluminum, was introduced in 2007. That same year, waxed paper, from unbleached paper coated with soybean wax was launched. In 2009, two new products are being launched in the fourth quarter – 100% carbon neutral fire starters, made from FSC certified wood and vegetable oil, and sandwich and snack bags made from unbleached greaseproof paper. Many new products in a wide variety of categories are being planned and developed in the coming years.

All If You Care paper products are unbleached and totally chlorine free. Since no chlorine is used for bleaching, no chlorine is dumped into our lakes, rivers and streams.

GMO Statement

All products are GMO Free